WE ARE
AN INSIGHT NEXUS
Introducing COENSIGHTS "where expertise meets experience" in Market Research.
Modern Market Research Rooted in Real Human Stories.
COENSIGHTS blends Qualitative Depth with Quantitative Rigor to decode what audiences feel, need, and do across Pakistan & beyond.
Our Services
We offer Qualitative and Quantitative services
Qualitative
Extract nuanced insights through one-on-one interactions.
Facilitate group discussions to uncover collective insights.
Observe and understand consumer behavior in natural settings.
Collaborative sessions to co-create solutions and strategies.
Drive positive social change through targeted research.
Engage with communities through digital platforms.
Quantitative
Assess consumer reactions in controlled environments.
Evaluate products in real-world home environments.
Understand consumer usage patterns and attitudes.
Evaluate customer service and operational efficiency.
What Sets Us Apart
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Team
40+ Years Cumulative Team Experience
Hina Murtaza
Managing Partner
A passionate and seasoned RESEARCH PROFESSIONAL with industry experience portfolio of more than 30+ YEARS.
She has worked for both NATIONAL AND INTERNATIONAL CLIENTS and has used both classical and modern research techniques for exploration and/or diagnosis of research issues and needs.
Having worked with age groups between 6 TO 60 YEARS, of both genders, she has developed a DEEP UNDERSTANDING of the market's psychological profiles which enables her to design and execute a research plan most suitable to the clients research needs.
Sundas Ikram
Managing Partner
A visionary leader in the field of Market Research, brings over 15+ YEARS of invaluable expertise to the industry. With a commitment to delivering UNPARALLELED INSIGHTS, Sundas has become synonymous with excellence and innovation.
Over the past one and a half decades, Sundas has consistently shaped the landscape of market research, demonstrating proficiency across diverse sectors and methodologies.
Research Team
We engage marketing research consultants with proven track record and experience of executing diversified research studies as per the need.
Data Analysis Team
Transcribers and Content Analysts
Moderators and Simultaneous Translators
Our Fieldwork Capabilities
Based in Karachi, COENSIGHTS arranges fieldwork across Pakistan, operating through key metros.
Our Experience
Drawing from Extensive Experience - Across Qualitative and Quantitative Research
Mystery Shopping
Restaurants
Nando's 18 Years of Experience
We have conducted mystery shopping projects for Nando's across Pakistan, helping them improve customer service and operational efficiency.
Banks
Over 1000 Bank Branches
Worked with Major Brands - Leading Banks.
Apparel
500+ Apparel Outlets
Worked with Major Brands - Renowned Fashion Brands.
Retail Stores
50+ Retail Stores
Worked with Major Brands - Top 10 Retail Chains.
Lubricants
Major Lubricants Brands
Comprehensive market research for leading lubricant brands across Pakistan.
Social Behavior Change
Social Behavior Change
In the realm of SOCIAL BEHAVIOR CHANGE, we possess expertise in tackling sensitive topics that are often deemed taboo, such as menstrual health and hygiene. Furthermore, we excel in co-creation initiatives, collaborating with carefully selected GRASSROOTS AUDIENCE members, to develop impactful solutions aimed at addressing these issues on a larger scale.
Social Behavior Change
In the realm of SOCIAL BEHAVIOR CHANGE, we possess expertise in tackling sensitive topics that are often deemed taboo, such as menstrual health and hygiene. Furthermore, we excel in co-creation initiatives, collaborating with carefully selected GRASSROOTS AUDIENCE members, to develop impactful solutions aimed at addressing these issues on a larger scale.
Social Behavior Change
In the realm of SOCIAL BEHAVIOR CHANGE, we possess expertise in tackling sensitive topics that are often deemed taboo, such as menstrual health and hygiene. Furthermore, we excel in co-creation initiatives, collaborating with carefully selected GRASSROOTS AUDIENCE members, to develop impactful solutions aimed at addressing these issues on a larger scale.
Social Behavior Change
In the realm of SOCIAL BEHAVIOR CHANGE, we possess expertise in tackling sensitive topics that are often deemed taboo, such as menstrual health and hygiene. Furthermore, we excel in co-creation initiatives, collaborating with carefully selected GRASSROOTS AUDIENCE members, to develop impactful solutions aimed at addressing these issues on a larger scale.
Social Behavior Change
In the realm of SOCIAL BEHAVIOR CHANGE, we possess expertise in tackling sensitive topics that are often deemed taboo, such as menstrual health and hygiene. Furthermore, we excel in co-creation initiatives, collaborating with carefully selected GRASSROOTS AUDIENCE members, to develop impactful solutions aimed at addressing these issues on a larger scale.
Our Experience With Brands & Companies
We have worked with a diverse range of local and international brands and companies across various sectors.
COENSIGHTS Experience With Brands & Companies
Our extensive portfolio includes partnerships with leading organizations, delivering impactful research solutions that drive business growth.
